Users of tiktok.com could not refuse cookies as quickly as accepting them and were not informed sufficiently of the objectives of the different cookies," the Commission Nationale de l'informatique et des libertés (CNIL) said in a statement.
The byteDance-owned company did not offer a straightforward option to refuse all cookies as opposed to simply one click to accept them, according to the regulator, which conducted several audits between May 2020 and June 2022. In February 2022, TikTok introduced the option to "refuse all" cookies.
The CNIL argued that making the opt-out mechanism more complex discourages users from refusing cookies and encourages them to prefer the 'Accept All' button.
TikTok was also criticized for not informing users of the purpose of storing cookies on their systems when visiting TikTok. com. The company has since rectified the issue.
In the wake of the E.U. General Data Protection Regulation (GDPR), cookie consent banners have become increasingly common, but companies are resorting to illegal dark patterns to trick users.
Until users give explicit permission, websites are required to withhold all third-party cookies and trackers - which can be used for behavioral advertising or analytics.
In addition, the CNIL has penalized Apple for violating the EU's ePrivacy Directive by not obtaining iPhone users' consent before using identifiers to present targeted ads in iOS 14.6.
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Thank you !